Free SEO Audit

Market Audit: See Exactly Where You Stand Against Competitors

Who owns your market online, how much visibility you have versus them, and the gaps in keywords, content, and authority that are yours for the taking.

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Completely free. No obligation.

The Complete Checklist

Everything We Check

Below is the exact 30-point checklist we work through to map your market, grouped into six areas.

Competitive Landscape

6 checks

5 to 8 true online competitors identified

We find the 5 to 8 sites actually competing for your searches.

Service and offer comparison

We compare what each competitor offers against what you offer.

Competitor content inventory

We catalog the content your competitors have built.

Review ratings and counts vs yours

We stack your reviews against theirs on ratings and volume.

Review velocity

We measure how fast each competitor is collecting new reviews.

Competitor ad presence

We note where competitors are paying to show up.

Share of Voice

5 checks

Organic visibility share for money keywords

We calculate your share of visibility for the keywords that drive revenue.

Branded vs non-branded split

We split your visibility between branded and non-branded searches.

Local and map pack share

We measure who owns the local and map pack results.

AI answer mention share vs competitors

We compare how often AI answers mention you versus them.

Trend direction

We show whether your share is growing, flat, or shrinking.

Keyword and Content Gaps

5 checks

Competitor keywords you miss, ranked by intent

We list the keywords competitors rank for that you miss, ranked by buying intent.

Content gaps by intent

We find the topics competitors cover that you do not, by search intent.

Question gaps

We surface the buyer questions competitors answer and you ignore.

Content freshness comparison

We compare how fresh each side keeps its content.

SERP feature opportunities

We flag the SERP features you could realistically win.

Backlink Gaps

4 checks

Referring domains vs competitors

We compare how many sites link to you versus them.

Link quality comparison

We weigh the strength of their links against yours.

Unlinked brand mentions

We find places that mention your brand but do not link to you.

Directory and listing gaps

We spot the directories and listings they have and you lack.

SERP Features

4 checks

Featured snippet ownership

We check who owns the featured snippets in your market.

AI Overview presence

We see whose content the AI Overviews pull from.

Local pack presence

We measure who shows up in the local pack.

Image and video pack opportunities

We flag image and video results you could win.

Positioning

6 checks

Pricing and packaging comparison

We compare how competitors price and package their offers.

Positioning angle per competitor

We capture the angle each competitor leads with.

Your open lane

We identify the lane nobody owns yet.

Market size estimate

We estimate how much demand your market actually holds.

Winnable visibility headroom

We size the visibility you could realistically win.

90-day gap-closing roadmap

We lay out the gaps to close first over the next 90 days.

To fix your own site first, see our Full SEO Audit. For the AI visibility deep dive, see our GEO and AIO Audit.

Your Deliverable

What You Receive

Your market audit arrives as a clear, evidence-backed report built for strategy, not guesses. Here is what is inside:

Competitor scorecard
Visibility, content, reviews, and authority compared side by side.
Share-of-voice chart
Your slice of the market, visualized clearly.
Gaps ranked by intent and winnability
Every gap ranked by buying intent and how winnable it is.
Your open-lane recommendation
The lane you can own, with the evidence behind it.

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Simple Process

How It Works

Getting your free market audit is easy. Three simple steps and the insights are on their way to you.

We map your market

We map your market: competitors, visibility shares, and gaps across keywords, content, authority, and AI answers.

You get a written report

You get a written report with every finding, why it matters in plain language, and a priority order.

You decide who fixes it

You fix it yourself or hand it to us; the report works as a roadmap either way.

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Good To Know

Frequently Asked Questions

Straight answers to the questions we hear most about the market audit.

How is this different from the Full SEO Audit?+

The full audit looks inward at your site. This one looks outward at your market.

Who counts as a competitor?+

The sites actually winning your searches, including directories and content sites.

Will this tell me what to do first?+

Yes. Gaps are ranked by buying intent and winnability.

Do the numbers stay accurate?+

It is a dated snapshot, so we recommend a quarterly refresh. We also tell you which metrics to watch.

Can this help with pricing?+

We provide competitor packaging context. Your pricing decision stays yours.

What if my market is small and local?+

Small markets are where this shines. Local and map pack sections get extra weight.

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Know Your Market Before You Spend

Have a question first? Get in touch and our team will be happy to walk you through how the audit works.