Case Study
Preparing a Brand for Search Experiences Powered by AI
Chris Barkenkamp, professional services
The Challenge
Customers were asking AI tools for recommendations and the brand never appeared. The website described services vaguely, business facts were inconsistent across profiles, and no content directly answered customer questions.
The Strategy
Make the business easy for AI to describe and cite: one clear business description everywhere, question-answering content, consistent facts, and structured markup.
The Work Completed
- Plain-language business description published across site and profiles
- 24 customer questions answered in a new FAQ hub
- Business facts aligned across directories
- FAQ and business schema added
- Review generation restarted
The Results
7/10test prompts citing the brand
3xentity coverage
+52%branded searches
What We Learned
Clarity beat volume: a few precise pages outperformed a large vague site for AI citations. Measurement is monthly prompt testing, not a dashboard. Next phase expands the question hub.