Case Study
Creating a Clearer Local Search Strategy for Service-Area Growth
Ben Johnson, multi-location services, serving 3 metro areas
The Challenge
The business served three metro areas but its local visibility did not reflect it: an incomplete business profile, thin location pages, and inconsistent directory listings meant competitors won the “near me” searches.
The Strategy
Make the business the obvious local choice: complete and active business profile, real location pages with local substance, and consistent business information everywhere.
The Work Completed
- Business profile fully rebuilt with categories, photos, and posts
- 18 location pages written with genuinely local content
- Citation audit and cleanup across major directories
- Review request process added to every completed job
The Results
+41%calls from business profile
18location pages published
Top 3map rankings in 2 markets
What We Learned
Reviews compounded faster than expected: the steady stream of genuine reviews lifted both map visibility and call-through rates. Next phase expands to two more service areas.