Free SEO Audit

ROI Audit: Is Your Marketing Actually Making You Money?

We check whether your tracking tells the truth, how your SEO spend converts into revenue, and where your budget is being wasted. Numbers you can take to the bank, not vanity metrics.

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Completely free. No obligation.

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The Complete Checklist

Everything We Check

Below is the exact 30-point checklist we work through to test your tracking, your numbers, and your budget, grouped into six areas.

Tracking Integrity

6 checks

Analytics on every page

We verify your analytics code fires on every page, not just some.

Conversion events without duplicates or gaps

We check each event fires once and only when it should.

Events carry money values

We confirm your events include revenue values so reports show money, not just counts.

Cookie consent data loss

We measure how much data your consent banner quietly throws away.

Bot and spam filtered

We check that bots and spam are excluded from your reports.

Tracking breaks in checkout and lead flow

We test your full funnel for steps where tracking silently stops.

Conversion Measurement

5 checks

Every valuable action tracked

We list the actions that make you money and check each one is tracked.

Call tracking tied to source

We verify phone calls are connected back to the channel that drove them.

CRM captures lead source

We check your CRM records where each lead originally came from.

How did you hear about us field

We look for a self-reported source field on your forms.

Form start vs completion rates

We compare how many people start your forms with how many finish.

Attribution

5 checks

Last-click-only attribution

We check whether your setup gives all the credit to the last click and hides SEO value.

Assisted conversions

We find the earlier touches that helped close the deal.

90 to 120 day lookback window

We confirm your window is long enough to capture the full buying journey.

Zero-click and AI influence proxies

We look for signals that capture demand your analytics cannot see directly.

Fair channel comparison

We put every channel on the same footing so SEO gets fair credit.

Revenue Math

5 checks

Average deal and lead value

We pin down what a lead and a customer are actually worth to you.

Lead-to-customer rate from real data

We calculate your real close rate from your own numbers.

Organic revenue for the last 6 to 12 months

We total what organic search has brought in over the past year.

ROI formula on your numbers

We run the ROI math on your inputs, with every number shown.

Measured vs estimated labeled honestly

Everything is labeled clearly: proven by data or marked as an estimate.

Cost Efficiency

4 checks

Cost per lead: SEO vs paid

We compare what a lead costs you from SEO against paid channels.

Acquisition cost by channel

We break down what each channel charges you per new customer.

Wasted spend identified

We flag budget that is clearly not pulling its weight.

Budget reallocation guidance

We suggest where that budget would work harder.

Forecasting

5 checks

Monthly revenue-based report template

You get a simple monthly template that reports revenue, not vanity metrics.

Plain KPI definitions

Every metric is defined in plain words everyone can agree on.

Realistic benchmarks from your history

We set targets from your own past performance, not industry fantasies.

Quarterly review rhythm

We define a quarterly check-in so the numbers stay honest.

SEO forecast as estimate

Any forecast is shown as an estimate with its assumptions written out, never a promise.

When traffic arrives but does not convert, see our Sales Audit. For the full technical and content picture, see our Full SEO Audit.

Your Deliverable

What You Receive

Your ROI audit arrives as a clear, numbers-first report built for decisions, not vanity metrics. Here is what is inside:

  • Tracking health score

    One clear score showing how much you can trust your own data.

  • Revenue attribution table

    Measured versus estimated revenue by channel, labeled honestly.

  • Your SEO ROI calculation

    Your return on SEO spend with every input shown.

  • Wasted spend list

    Budget that is not pulling its weight, with reallocation recommendations.

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Simple Process

How It Works

Getting your free ROI audit is easy. Three simple steps and the insights are on their way to you.

1

We rebuild your numbers

We inspect your analytics, tracking setup, and CRM data flow, then rebuild your revenue numbers from the ground up.

2

You get a written report

You get a written report with every finding, why it matters in plain language, and a priority order.

3

You decide who fixes it

You fix it yourself or hand it to us; the report works as a roadmap either way.

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Good To Know

Frequently Asked Questions

Straight answers to the questions we hear most about the ROI audit.

Will you tell me exactly what my SEO earns?+

We show what your data proves and label estimates as estimates. If your tracking is broken, that becomes finding number one.

How long until SEO shows ROI?+

Months, not days. We show the trajectory with the assumptions written out.

Traffic is up but sales are flat. Why?+

Wrong traffic, broken tracking, or a conversion problem. The audit finds which one it is.

Do you need account access?+

Yes: analytics, ad accounts, and your CRM or a lead export.

What if tracking is completely broken?+

Then the audit pays for itself on day one: we document what is broken, fix it, and set your baseline.

Is this only for ecommerce?+

No. Service businesses use average deal size and close rate to run the same math.

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Know Your Real Numbers

Have a question first? Get in touch and our team will be happy to walk you through how the audit works.

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