Is Your Website Ready to Grow?

Before spending on marketing, make sure your website is not leaking the results. Work through this checklist honestly. Every unchecked box is a growth blocker.

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A. Technical Foundations

• Site loads in under 3 seconds on mobile (test with PageSpeed Insights)
• HTTPS enabled with no mixed-content warnings
• No crawl errors in Google Search Console
• XML sitemap created and submitted to Search Console
• No broken internal links on key pages
• Site displays correctly on phones and tablets

B. Search Visibility

• Every important page targets one clear keyword
• Page titles describe the page and invite the click
• Meta descriptions written for humans, not stuffed with keywords
• Key pages are indexed (check with a site: search on Google)
• Google Business Profile claimed and complete (for local businesses)
• Business name, address, and phone consistent across the web

C. Conversion Basics

• One clear primary action per page (call, form, or booking)
• Contact form is short and actually works (test it)
• Phone number or email visible without scrolling on mobile
• Real reviews or testimonials displayed
• No Lorem ipsum or placeholder text anywhere

D. Measurement Setup

• Google Analytics installed and collecting data
• Google Search Console connected
• Form submissions and calls tracked as conversions
• Baseline numbers recorded before making changes

Your Score

Count your checked boxes out of 21. 17 or more: solid foundation, focus on content and authority. 10 to 16: fix the gaps before scaling traffic. Under 10: your site is leaking most of its potential. Start with the technical section.

This checklist finds problems. It does not fix them or guarantee results. For a professional review of your specific site, see below.