Free SEO Audit

Sales Audit: Find Out Where Your Website Loses Customers

A page-by-page review of your funnel: your offer, your messaging, your trust signals, your forms, and your follow-up. See exactly where buyers drop off and what to fix first.

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Completely free. No obligation.

The Complete Checklist

Everything We Check

Below is the exact 30-point checklist we work through on your funnel, grouped into six areas, from first impression to follow-up.

First Impression

5 checks

Five-second test

We check whether a stranger gets what you offer within five seconds.

Headline clarity

We test whether your headline says what you do in plain words.

Hero value proposition above the fold

We confirm your main promise is visible without scrolling.

Mobile page speed

We measure how fast your key pages load on phones.

Mobile experience

We walk your site on a phone the way your buyers do.

Offer and Messaging

5 checks

Offer specificity

We check whether your offer is concrete or vague.

Pricing transparency

We look at how clearly you show what things cost.

Top 5 objections answered

We check whether your pages answer the objections buyers raise most.

Differentiation in one sentence

We test whether you can say why you are different in a single sentence.

Message match with ads and links

We compare what your ads promise with what the page delivers.

Trust Signals

5 checks

Testimonials near decision points

We check whether proof appears where buyers are about to decide.

Verifiable results evidence

We look for evidence buyers can check, not just claims.

Guarantees and risk reversal

We review how you lower the risk of saying yes.

Team and about credibility

We check whether your about page builds real confidence.

Easy-to-find contact details

We confirm buyers can reach you without hunting.

Form and CTA Friction

5 checks

Form field count

We count every field and flag the ones costing you leads.

Qualifying vs friction questions

We separate questions that qualify buyers from questions that just add friction.

CTA button copy

We review whether your buttons say something worth clicking.

Single vs multi-step forms

We check whether your form length fits its format.

Thank-you page use

We look at what happens after someone converts, and what you are missing.

Funnel Flow

5 checks

Funnel mapped stage by stage

We draw your full funnel from first visit to closed sale.

Drop-off rate per stage

We measure how many buyers you lose at each step.

Lead magnet value

We judge whether your free offer is worth an email address.

Landing-to-sales page consistency

We check your pages tell one consistent story.

Checkout and booking friction

We walk your checkout or booking flow and list every point of friction.

Follow-Up

5 checks

Email sequence review

We read your follow-up emails and judge them as a buyer would.

Objections answered in order

We check whether your sequence handles objections in the right order.

Follow-up speed

We measure how fast you respond to a new lead.

Lead qualification and scoring

We review how you decide which leads deserve attention first.

CRM handoff with no lost leads

We confirm leads reach your CRM without falling through cracks.

To measure what the fixes are worth, see our ROI Audit. To see how competitors sell the same thing, see our Market Audit.

Your Deliverable

What You Receive

Your sales audit arrives as a clear, page-by-page report built for action, not opinions. Here is what is inside:

  • Funnel map with your drop-off rates

    Your funnel drawn stage by stage with your real drop-off rates.

  • Friction list ranked by impact vs effort

    Page-by-page friction ranked by impact versus effort.

  • Top 3 fastest needle-movers

    The three fixes most likely to move the needle fastest.

  • Follow-up teardown with rewrite direction

    Your follow-up sequence reviewed with rewrite direction.

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Simple Process

How It Works

Getting your free sales audit is easy. Three simple steps and the insights are on their way to you.

1

We walk your funnel

We walk your funnel as a buyer would, measure every step with your data, and list every point where buyers hesitate or leave.

2

You get a written report

You get a written report with every finding, why it matters in plain language, and a priority order.

3

You decide who fixes it

You fix it yourself or hand it to us; the report works as a roadmap either way.

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Good To Know

Frequently Asked Questions

Straight answers to the questions we hear most about the sales audit.

I get traffic but no sales. Will this find out why?+

Yes, that is its entire purpose. We show you the exact stages where buyers leave, why they leave, and the fixes ranked by impact.

Is this the same as CRO?+

The audit is the diagnosis and CRO is the treatment. You decide who implements the fixes.

Do you need analytics access?+

Yes, plus your CRM or sales records. Real numbers beat opinions.

My product is complicated. Does that matter?+

Complicated offers hide the biggest wins: unclear headlines, missing objection handling, and long forms.

How fast will I see results?+

Friction fixes show in weeks on your existing traffic. We flag quick wins separately from longer projects.

Will you rewrite my pages?+

The report includes rewrite direction. Full copywriting is a separate service.

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Turn More Visitors Into Customers

Have a question first? Get in touch and our team will be happy to walk you through how the audit works.

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